Copywriter and Localization Specialist For SaaS & Sustainability
Your message, in the right language. Clear, approachable, and with a focus on what truly matters—whether for your product, your audience, or the future of our planet.
Sustainability
What Matters, Said Straight
You’re a business, an initiative, or an organization committed to the planet, working to shrink your environmental footprint. You know that to reach an audience that shares your passion for sustainability, your values need to come across as real and authentic.
- Your audience is discerning—today’s conscious consumers want more than just greenwashed promises. They’re looking for transparency and genuine commitment.
- Your challenge: Being “green” isn’t enough. You need to communicate your sustainability values in a way that’s honest, clear, and compelling—so your message resonates and sparks real change.
- That’s where I come in: I help you craft sustainability messaging that’s clear, authentic, and persuasive—so your audience doesn’t just hear it, they feel it. I don’t just write about sustainability; I live it—from my nature conservation work to my insect-friendly balcony garden.
SaaS
Less jargon, More Clarity
You’ve built an amazing SaaS solution, and your customers should actually understand how it makes their lives or work easier.
- Your audience is tech-savvy—but that doesn’t mean they want to wade through complicated jargon and convoluted explanations.
- Your challange: Your messaging needs to be clear, simple, and professional—all in a world flooded with new tools and technologies.
- That’s where I come in: With experience working with top SaaS brands like Slack and Jimdo, I help turn complex SaaS products into easy-to-understand, compelling content. Whether it’s marketing copy, product descriptions, or UX writing, I make sure your message lands—and that your customers instantly see the value of your solution.
Hi, I Am Patricia.
I’ve been a copywriter, content specialist, and localization expert for over eight years. Language and communication have always fascinated me—whether through my humanities studies, my experience in journalism, media analysis, PR, and marketing, or my journey into freelancing.
My focus? SaaS and sustainability. I’ve been passionate about technology since I was a kid and have worked with companies like Slack, Adobe, and Google to make complex topics easy to understand. At the same time, I care deeply about protecting our planet. I volunteer with NABU, tend to my award-winning nature balcony, and love working with brands that genuinely want to make a difference.
Whether it’s tech or the environment, great communication is the key to reaching people. And that’s exactly where I come in!
Why Me?
- Sharp Thinker & Creative Writer: With a background in the humanities, I have a knack for breaking down complex topics and making them engaging and easy to understand.
- Versatile: From blog posts to UX copy to marketing materials—I write for real people, across different formats.
- Intercultural Expertise: Having lived in four countries and speaking English, German, French, and Spanish, I know how to bridge cultures and help global brands connect authentically with German audiences.
- SaaS & Tech-Savvy: I’ve worked with numerous SaaS brands, turning complex tech jargon into clear, user-friendly content.
- Passionate About Sustainability: Environmental protection is close to my heart. I help sustainable brands communicate their values and connect with a like-minded community.
Services
Marketing & Product Copy
Need copy that actually lands? I write website and blog content, product descriptions, and UX copy that feels natural and human—no fluff, no stiff marketing jargon. Whether it’s a landing page, an app interface, or microcopy that intuitively guides users, I make sure your message is clear, compelling, and to the point.
Localization & Editing
Does your German content sound a little off? I refine translations to a native level—ensuring they’re not just grammatically correct, but also culturally and stylistically spot-on. From polishing individual texts to developing style guides and glossaries, I help you establish a consistent and authentic brand voice in the German market.
Editorial Content & Storytelling
Whether it’s magazine articles, blog posts, or in-depth reports, great storytelling makes all the difference. I craft well-researched, engaging content on nature, sustainability, and environmental topics that inform, inspire, and resonate. Whether you’re an NGO, a magazine, a foundation, or an initiative, I translate complex topics into stories that truly connect with your audience.
Let’s create something great together!
Blog
The blog is a work in progress! 🛠️
But don’t worry, soon you’ll find engaging articles on [topics like copywriting, localization, and more]. Check back soon – the first post is already on its way!
What Others Are Saying
In her role as localization specialist and German editor, Patricia has a keen eye for detail, an excellent feel for language, and her editing makes any German copy sound more natural, more appealing, and more fun to read.
Kai Egierski
Regional Marketing DACH (formerly at Slack)
Her writing style is multifaceted and very compelling, always following our wishes and instructions. She always delivers well-written and well-researched articles in a superior quality.
Niko Liveric
Head of Marketing, MONDAY.ROCKS (formerly at pressrelations GmbH)
She comes up with fresh ways to solve challenges, approaching them with an open mind and contagious enthusiasm. You definitely want Patricia on your team!
Elio Rivero
Engineering Manager, Jimdo GmbH
Portfolio
Es geht um die Vurst (prmagazin 11/2019)
On behalft of pressrelations GmbH, I wrote several analysis reports for pr magazin. This one focuses on the framing of vegan meat substitutes in the media. #contentwriting #sustainability
Blog Project: Nordbalkonliebe
On my own blog, I write about my insect-friendly north-facing balcony and share tips for gardening in the shade. #contentwriting #blogging #sustainability
Website Relaunch: pressrelations
For the relaunch of pressrelations GmbH’s website, I wrote most of the marketing copy. #marketing #copywriting
Localization: Slack
As a localization expert, I have been ensuring Slack’s German market localization has been running smoothly for the last five years. #localization #marketing #SaaS
Localization: Jimdo
I’ve localized a range of online content for Jimdo, translating from English to German. This article is one of them. #localization #marketing #SaaS
FAQ
Contact
You have a project in mind or just want to chat about language, tech, sustainability, or wild bees? I’m all ears! Write me at info(at)patricia-bobak.de or fill out the form below, and let’s see how we can bring your ideas to life together. I’m looking forward to your message!